When analyzing the performance of any website, the main focus is almost always traffic, which is defined as the number of visitors. Yet web analytics involves so much more. With all the information available, it becomes easy to track a variety of signals that might affect the website/business. Web Analytics Worth Watching - Number of Visits, Average Number of Pages Visited, Average Time on Site, Bounce Rate, Goals, and SEO Ranking.
The art of web SEO lies in understanding how people search for things and understanding what type of results Google wants to (or will) display to its users. It’s about putting a lot of things together to look for opportunity.
A good optimizer has an understanding of how search engines like Google generate their natural SERPs to satisfy users’ navigational, informational and transactional keyword queries.
Search Engine Optimization (SEO) is a technical, analytical and creative process to improve the visibility of a website in search engines. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.
In the past few years, I have worked on Website analytics and SEO.